Tracking Insights
When logging into the accounts, I had a goal to increase all forms of engagement, following, and the amount, and I wanted to reach as many people as I could with this account. I was able to use the Professional Dashboard on Instagram to keep track of this.
Tracking at K-State
K-State was not utilizing any platforms or systems to track growth and engagement. I took it upon myself to make a spreadsheet that I would update weekly. This spreadsheet contained every social account on every platform that K-State had, as well as tracked other Big XII schools that we felt were competitors. 2022-2023 was a huge year for K-State sports after winning the Big XII football title, as well as making it into the Elite Eight in March Madness, so having these insights was great. I was also able to tack the “K-State Lil’ Baby” trend that the Men’s Basketball team started during March Madness in 2023.
